mlm storytelling

MLM Presenting: Facts Tell, Stories Sell

by L.R. Hand on March 5, 2012 · 0 comments

Hello again, folks!

Today I want to talk about something that, once I got it, tremendously increased the number of people I began to personally sponsor and increased my team’s duplication at least 10-fold.

That simple strategy is called…

Story Telling

Now I’m not talking about fibbing or telling lies, but rather having stories that will relate to people be it company, product or other individuals’ stories of success.

Story Telling

Know your story

Be able to tell your own story, where you came from, why you are doing this business, your successes, etc.

For example, I was in college, had great grades, but somehow just got disenchanted with the idea of working for someone else for the next 30-40 years. So I became a RainSoft water salesman selling reverse osmosis systems to residential homes and commercial businesses.

Once I was presented with the concept of ‘leverage’, I immediately had to be a part of this industry and have had multiple successful years.


Know your story and if you do not have one yet, borrow someone else’s story. This will not only will it help you illustrate a point, but it will help you build rapport and bring people into a moment where they can maybe relate with you.

This will also help you get to know your leaders a bit better since you will be relying on their heft and story to make your points.

Keep in mind you don’t HAVE to use an upline’s story, it can be anyone’s as long as it is applicable and relates to the presentation and prospect.

NOTE: If you are borrowing someone else’s story or experience, make sure you humanize that person to the best of your ability.



Because if you are telling Bob’s story and Bob is a high-ranking 5-star emerald purple horseshoe green clover in your company, you MUST NOT present him as such an ‘untouchable’ entity because people will be turned off or scared off because they will not think that they can do what Bob did.


Find out how Bob struggled for years at his job or how he was kicked out of his 3,000 sq.ft. home when his company outsourced his position and he had to find another financial vehicle for his family to survive.

This humanizes Bob to where people can relate and I’ll promise that if Bob’s story resonates with people, they will sign up or be that much closer to signing up.

Remember: Facts Tell, Stories Sell

So get to know some stars in your company, learn their stories and apply them in your presentations and just see if this strategy doesn’t add another comma to your check!!

I’ll see you in the next post!!

You Rock!!

L.R. Hand



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